Our Brand is rooted in four key beliefs -- and the people who are a part of this company embody these beliefs. Each of these beliefs drives our content and brand philosophy on a daily basis. Together we're able to integrate this culture throughout the entire company and for each consumer we reach.Innovative, Entrepreneurial Spirit - Realty Executives is symbolized by an innovative, entrepreneurial spirit. As the originators of the 100% commission concept, we have a proven legacy of entrepreneurialism and industry innovation.Trusted and Effective Advocate - In addition, we have been proven as trusted and effective advocates for customers and Executives alike. We have a non-negotiable value system -- we do the right thing even when no one is looking. The result is a uniquely personalized experience.Uniquely Personalized Experience - As a brand, and as individuals, we exhibit genuine warmth, caring and individual focus at every point of engagement. And -- since our Executives have entrepreneurial freedom -- they can personalize every transaction and opportunity to provide the best service and result possible. Connected, Caring Family - The underlying desire to offer exceptional service is born out of a deep-rooted commitment to service. Therefore, at Realty Executives Edge, we are a caring family -- connected to each other through a mutual commitment to Excellence. We're a family business, and real estate is a means to serve others -- as well as ourselves and our own families.